THE NEW CREATIVES: BERGGREN STUDIO
Tove Berggren’s design track record includes names like Henrik Vibskov, Hussein Chalayan, House of Dagmar, Minimarket and many other brands balancing between art and fashion. This is a natural choice for a woman who has degrees both in textile design and fine arts. With Berggren Studio, Tove is establishing a new brand for which she is the sole creative director. The relationship between art and fashion will continue developing, now seen from her own perspective.
Though Berggren Studio is Copenhagen based, Tove’s Swedish roots are the base of much of her inspiration. Her print universe is the base from which a strong connection to shapes, colours, and ambiance of the Nordic nature is apparent.
Berggren finds perfection in the imperfect, that is why many of her prints are created as a graphic experience to be explored and perceived individually, in the same way as people experience each other differently.
Tove’s many years in the fashion industry have equipped her with a philosophy that forces her to not only create, but to work in a collaborative way. Whether sketching a collection or engaging in a collaboration. Tove does her utmost to entice her customer’s curiosity and to add to a business that has already seen so much. See more about her work at www.toveberggren.se